When provenance data becomes the norm, its absence will warn audiences to be skeptical.
Source
The real threat of AI is the collapse of trust - PoynterOriginal Quote
No system can eliminate deception entirely, but when provenance data becomes the norm, its absence will warn audiences to be skeptical.
Outlook
OptimisticAudiences becoming appropriately skeptical of unverified content improves the overall information environment and reduces susceptibility to disinformation.
The claim is contingent on provenance data becoming 'the norm,' which given current limited adoption implies a multi-year horizon beyond 5 years.
The author uses a conditional construction ('when provenance data becomes the norm') implying some uncertainty about whether and when that condition will be met, but expresses the outcome confidently once the condition is satisfied.
Potential Data Sources for Validation
Surveys or platform analytics measuring whether audiences treat images lacking Content Credentials or similar provenance data with greater skepticism, once provenance standards reach broad adoption on major platforms.
About the Author
Across 5 tracked claims, Adam Rose skews pessimistic.