Consumer AI agents handle price optimization and transactions continuously, eliminating habitual intermediation and destroying the moats of platforms like DoorDash and travel booking sites.
Source
THE 2028 GLOBAL INTELLIGENCE CRISISOriginal Quote
Commerce stopped being a series of discrete human decisions and became a continuous optimization process, running 24/7 on behalf of every connected consumer... Habitual app loyalty, the entire basis of the business model, simply didn't exist for a machine.
Outlook
PessimisticWhile consumers benefit from lower prices, platform business model destruction at scale causes significant economic disruption and job losses.
The authors express strong conviction that friction-based business models are vulnerable as a logical consequence of agentic AI, even within the broader scenario framing.
Potential Data Sources for Validation
Platform GMV and revenue data from DoorDash, Uber Eats, travel booking companies; commission rate trends in real estate; insurance renewal pricing data.
About the Author
Citrini is the pseudonymous founder of Citrinitas Capital Management Inc. and the author of Citrini Research, a top finance Substack specializing in thematic equity investing and global macro trading, known for early calls on AI and GLP-1 investments.
Across 17 tracked claims, James van Geelen skews pessimistic.